In the Creative Review Music Issue of January 2017, there was an article called 'A Soundtrack To Apple' - including an interview with Chris Pattinson, the music director at TBWA (Apple's advertising agency). The interview and article discusses how music is an integral part of Apple's advertising identity, and also how Apple have helped to change the way that music is viewed in adverts globally. Musicians used to be seen as selling out if their music was used in an advert, but in modern times advertising can be seen as a way for people to explore and find new music that they otherwise wouldn't have heard. Apple's silhouette adverts were a huge success in making iTunes and the iPod a widely bought product, and they were revolutionary in terms of art direction with bright colours and by using a green screen and most production to create moving silhouettes. I have used this as a resource within my essay.
