When Bill Bernbach brought forward the idea of a creative team working together to create advertising campaigns, he bought about a creative revolution that shaped the way agencies thought and produced. One agency that took this forward was Chiat-Day (TBWA), where Steve Hayden (Copywriter) and Lee Clow (Art Director) worked together to create ‘1984’, a groundbreaking campaign for Apple’s Macintosh. The ad ran in a superbowl commercial slot, and was only aired on television twice yet received 7 awards including a Cannes Lions International Advertising Festival award. The adverts success was phenomenal and it led to superbowl adverts being wildly anticipated in later years, it set a high standard for advertising to become more creative, cinematic and provocative. It also led to decades of unprecedented adverts from Apple, who have become synonymous with cutting edge advertising that is slick, modern and always in touch which technological change.
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