Sony Bravia - 'Balls'

From looking at music in advertising for my essay, I decided to look at iconic adverts which had a big focus on the soundtrack used. The Sony Bravia 'Balls' advert took 3 years to create, and is one of the most highly celebrated pieces of modern advertising. The music used for the advert was Jose Gonzalez's 'Heartbeats' - and after the agency had heard the song and seen the footage from the shoot, they decided to make the advert last the full length of the song, due to the extensive amount of beautiful shots produced and the beauty of the song mixed together. The song gained huge success from the advert, and has been consequently been streamed over 160 million times on Spotify. Not only did the song have huge success, but the advert went viral even before it was edited or finished. Due to the advert being filmed on location in San Fransisco, passers by were taking pictures and videos and sharing them online for the whole world to see. From this mass of UGC, the advert was already famous in pre production, something that was unheard of at the time. As well as being a beautiful advert, 'Balls' was hardly edited in post production. Sinnock, the planner for the advert from Fallon London (the agency behind the ad) said "I don’t think even we knew exactly what the end result was going to feel like, but I remember seeing the cut as it was, straight off the rushes, and that was virtually as it went on air. Nothing was tampered with, which is quite impressive."
Source used: https://www.dandad.org/en/d-ad-sony-balls-case-study-insights/